Quick Impressions from the First Half of Super Bowl XL, Minus the First Hour, As Filtered Through TiVo

1. The Michelob Ultra commercial was good. Not great, but good.
2. Seattle was robbed. I thought it was obvious that the ball did not break the plane of the goal line. However, the replay judge has to be sure beyond a reasonable doubt, which is why I suspect the ruling on the field was allowed to stand.
3. How does GoDaddy.com figure that a lame-ass ad like that is going to generate enough US$1.99 domain registrations to pay for itself?
4. The Sprint ad ("crime deterrent"), on the other hand, made me laugh out loud. I'm still giggling about it. I have four old cell phones sitting on my desk at the moment—now I know what to do with them.
5. How does a placekick that appears to leave the ground straight, end up curving wide to the right? You're in a dome, so there's no wind. A kick that long is not easy, I'm sure, but damned if it didn't look good until, well, it didn't.
6. Whoever thought of combining the words "The Rolling Stones" and "live" either should be shot, or commended for his/her sense of humor.
7. The best ad was easily the promo for Lost. Somebody had a hell of a lot of fun editing that. The Sprint ad comes in second. The various ads for Desperate Housewives get honorable mention. Speaking of which, was someone being intentionally ironic in identifying Edie—who Angela describes as "the trampy one"—with Hef and his girlfriends?